Book Signing Promotional Ideas (Rejected)
Hi! Did you know I have a book signing this coming Thursday, September 8th? No?
Well, I do! Come to Pandemonium Books and Games in Cambridge, MA for me to sign copies of No Good Deed and even, perhaps, do a little reading! I’ll be there from 7pm to 9pm. It’s free!
And…and I also desperately want this thing to be at least a modest success so the guys and gals over at Pandemonium continue to like me and the book sells and I’m not sitting there at a table, all alone, while people shuffle past me to buy Magic: The Gathering cards and try not to make eye contact with me because oh GOD would that be awkward.
I’ve done 3 book signings in my career thus far. Two have been successful (yay!), and one has involved me sitting alone behind the Nook displays at a Barnes and Noble mostly by myself, save for a handful of friends and that one guy who talked to me for a good hour and then didn’t buy the book.
So, in brainstorming over how I can improve my chances, I’ve come up with a variety of things that I probably shouldn’t try. Here they are:
- Anyone who enters the store between the designated hours is trapped inside of a labyrinth (complete with minotaur) that they have exactly two hours to escape and win fabulous prizes. The only way to avoid being devoured by the minotaur is to BUY MY BOOK.
- I shall impose a geas on all in attendance. They must either buy my book and recommend it to friends or turn into an attractive topiary garden-version of themselves until I get 50 reviews on Amazon.
- I will bring cookies. The cookies will contain a slow-acting poison. On one of the pages of my book will be the antidote. Or maybe there isn’t any poison. Maybe I’m making that up. Maybe.
Anyone who refuses to buy the book will have to face Trial By Combat. My champion is Ibtihaj Muhammad.
- Two words: Mind Control.
- I grow much more hair, make it more curly, and then wrap my book up in the dust jackets of Patrick Rothfuss’s Name of the Wind. Then we see how long it takes people to catch on.
- I summon up Lucifer and we negotiate (through my agent) for a distribution deal in which every bookstore I sign in has a line of the damned stretching out the door. You know, to drum up a whisper campaign.
I do the whisper campaign Kermit the Frog tries in Muppets Take Manhattan, but instead of in Sardi’s, I do it at every PokeStop in the northeast, and instead of Rizzo and his friends, I use white guys in clever T-shirts and cargo shorts.
- I coax the Kaiju to attack Boston. There is only one Jaeger pilot left, and he is holding stick-fighting auditions in the basement of Pandemonium. It’s the perfect plan.
- Rather than sit there at the table like a chump, I stalk through the book stacks, stealthily slipping signed copies of my book into everybody’s purse, bag, back pocket, or waistband. I whistle the Pink Panther Theme the entire time.
- I slip flyers under the windshield wipers of every car in a mile radius. Written in a hasty scrawl are the words “No Killer Clowns in Pandemonium.” The genius of this, of course, is that it is literally true.
- My cthonic spawn lay their insidious eggs in the water supply of the Boston area. Soon they will hatch, and all will be my slaves. I will use my newfound power to have them buy my book and then force them to use public toilets and outhouses responsibly and cleanly for the rest of their natural lives.
Alas, due to budgetary concerns, I have foregone all of these brilliant strategies. Instead, I merely ask you to show up, bring friends, and give a new(-ish) author a chance.
See you next Thursday!
Posted on September 2, 2016, in Events, Publicity, The Saga of the Redeemed and tagged book signing, No Good Deed, Pandemonium Books and Games, publicity, The Saga of the Redeemed. Bookmark the permalink. Leave a comment.